Privacy Policy

Last updated: October 2026

Sword and Shield FG LLC d/b/a Veterans Life Insurance ("we", "us") operates this website to help veterans, active-duty service members, and military families compare life insurance options. This policy describes what we collect and how it is used.

Information we collect

Information you provide in our forms: name, phone number, email address, ZIP code, and your answers to our coverage questions (such as military status, desired coverage amount, marital status, and tobacco use).
Technical information collected automatically: IP address, device and browser information, pages viewed, and advertising identifiers or cookies (including the Meta Pixel) used for analytics and ad measurement.

How we use it

To match you with licensed insurance agents and partner companies who can provide the coverage quotes you requested.
To contact you by phone, text message, email, or pre-recorded/AI-generated voice message as described in the consent language on our form.
To operate, measure, and improve this website and our advertising.

Advertising & analytics

We use the Meta Pixel and Meta Conversions API, tools provided by Meta Platforms, Inc., to measure the performance of our advertising and to show relevant ads on Facebook and Instagram. These tools may collect information such as your IP address, browser and device information, pages visited, and actions taken on our site (such as submitting a form), and may use cookies or similar technologies. Contact information we share with Meta is hashed (encrypted) before transmission. You can adjust your ad preferences in your Facebook or Instagram account settings and opt out of interest-based advertising at optout.aboutads.info.

Sharing with insurance professionals

When you submit a request on our site, we share the information you provide with licensed insurance agents and agencies in our network so they can contact you about insurance quotes and products. Sword and Shield FG LLC d/b/a Veterans Life Insurance is a marketing company and is not an insurance company, agent, or broker. We do not sell your information for purposes unrelated to your coverage request.

Your choices

You may opt out of calls or texts at any time by replying STOP to any text message or by telling the agent who contacts you.
Depending on your state of residence, you may have the right to access, delete, or opt out of the sale or sharing of your personal information. To make a request, contact us using the contact information provided in our communications.

Not affiliated with the VA

This site is an independent marketplace and is not affiliated with, endorsed by, or sponsored by the Department of Veterans Affairs or any other government agency.

Contact

Questions about this policy can be sent through the contact details provided in your follow-up communications.